Scoop vs Soft Serve: The ultimate ice cream showdown
ding ding round one
Scoop VS Soft Serve
It’s the most delicious debate of the summer…
In one corner, you’ve got the classic heavy-hitter: the rich, creamy, flavoured scoop.
In the other, the silky swirl specialist: the light, dreamy soft serve.
Both bring the flavour. Both bring the refreshment. But only one can be your go-to cone this summer.
So… which team are you on? Let’s break it down.
player one
Team Scoop: The Classic Scoop Experience
We’re talking full-flavour intensity, mix-ins, swirls, chunks, and bold personality in every bite.
New Forest Ice Cream scoops are made with fresh milk and luxurious double cream, and come in over 30 unique flavours – from the refreshing Tropical Mango Blast to the nostalgic Rum & Raisin.
Why we love it:
- It’s scoopable AND snackable
- Great for cones, tubs, sundaes and desserts
- It lets your personality shine (Bubblegum today, Chocolate Caramel Fudge tomorrow)
Fan favourites this summer:
- Oriental Ginger
- Cookies & Cream
- Lotus Biscoff
- Chewy Choc Cup
player two
Team Soft Serve: Swirled to Perfection
Smooth, airy, and light-as-a-cloud, New Forest Soft Serve is your ultimate summer swirl. It’s not just dreamy to eat, it’s also made with milk from pedigree Jersey cows, award-winning, and loved by the scoopful.
And get this – our soft serve offers a higher yield per case, making it a dream come true for our trade partners too!
Why soft serve fans are obsessed:
- Perfect on a hot day
- Ideal for quick cones or flake-topped nostalgia
- Kids LOVE it (so do grown-ups pretending they’re still kids)
The Challenge: Which One Wins Your Summer?
We want to know what YOU think! Are you #TeamScoop or #TeamSoftServe?
Take a pic with your cone of choice and tag us on social media using #ScoopVsSwirl we’ll be reposting some of our favourites across our social media channels.
For Trade Partners: Why Not Both?
We’re seeing a growing number of venues offering both scoop and soft serve options and it’s paying off.
- Scoops offer premium dessert appeal with full flavour customisation.
- Soft serve gives fast, high-margin sales and smooth serving flow.
The best menus do both and we’re here to help you build yours.
Get in touch to chat about stocking options, POS support and freezer deals.
Final Scoop (Or Swirl)…
Whether you’re all about the creamy, chunky indulgence of a scoop or the smooth swirl of soft serve, there’s no wrong answer. Just happy taste buds and sweet summer moments.
Ready to pick a side?
Head to our Scoop Range or Soft Serve range and find your favourite.
Let the Scoop vs. Soft Serve showdown begin!
Interested in scoop or soft serve?
Contact our sales team, who would be more than happy to help
